flora
& finch

personality pillars

smart, minimal, elegant, strong, clean

project type

branding
packaging

Flora & Finch connects local creators in the Richmond, VA area with their community so their unique stories and goods can be celebrated. Chief Curator Chris R. Hairston-White wanted the branding to speak to upscale art appreciators who are willing to invest in high-quality artisan goods.

The resulting identity portrays an accessible elegance. The colors, beautiful typography, and patterns are easily adapted to print, web, and even food & drink product packaging for sale on her site.

kind words:

“My standards are high. I take branding and marketing personally. I didn’t hesitate to hire Koriko ... but I didn’t expect the reaction I had at the first reveal meeting. Erica’s and Raquel’s talent moved me to tears. That day my vision became real. They are the “secret sauce” in a recipe for success.”

— Chris R. Hairston-White, Founder & Chief Curator

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