Client Spotlight

Chris R. Hairston-White of Flora & Finch

February 21, 2019

What can I say about the marvelous Ms. Chris that doesn’t already emanate from her radiant smile? When my husband and I made the decision to move to Richmond, VA for his job, I went into a frantic search for my next career. Thankfully, I quickly found a position at a local nonprofit, and as fate would have it, met Chris, my future boss. I can’t even begin to describe everything I’ve learned from her, but I will say that it is her passion, her commitment to do what’s right, and her determination to be the best she can be for others, that helped grow the confidence I needed to be the entrepreneur I am today. What a joy and honor it was when she asked us to help develop the brand of her new venture. Let’s learn more about the biz and the woman behind it. — Erica

The Boss: Chris R. Hairston-White    

The Biz: Flora & Finch

Based in: Richmond, Virginia

The Mission (in her own words): At Flora & Finch, we want to be the trusted and convenient curators of high-quality, locally slowmade home goods and lifestyle products. We also want to be a marketing solution for small businesses that want to focus more on their passion – creating. Beyond the obvious, we want to be known as a win-win-win for the consumer, small business maker, and Virginia’s economy.

How did you find yourself here, creating this business? Was there a pivotal moment?

From the outside looking in, people would assume I had a very successful, lucrative career with upward mobility. I would agree, but that career path required me to turn off my values and beliefs to go further. I’m at a point in life where I’m not willing to make that sacrifice. I have no regrets. I have had disappointments. I do believe things happen for a reason.

Flora & Finch came to be out of frustration. I want the things I interact with to tell a story and represent the place where I was created. With balancing a demanding career, family, and volunteering, I was left with limited time to source items that met my desires. My only options were endless searching on Etsy, attending markets that weren’t convenient, or visiting boutique stores with limited offerings. With our eCommerce platform, I seek to provide a convenient way to support the local economy with items that are meaningful and thoughtfully made.

With Flora & Finch, I will be leveraging the lessons learned and my experiences to create an environment and business model where anyone associated with it should be able to thrive. 

What does success mean to you?

Success for me is waking up every day healthy in a loving home with a supportive family. Repeat.

What is one thing to celebrate in your community?

The commitment from Henrico County to build a new high school in the east end.

What is your goal for the year?

To survive the first-year start-up blues.

What is your favorite art medium?


What does the world need more of? Less of?

The world needs less “what’s in it for me?” and more “what can I do for you?”.

What life advice would you share to someone behind you in their journey?

Seize every opportunity to learn. Make compromises and not sacrifices. Choose long-term joy over instant gratification. Hustle with intention. 

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